| CPC G06Q 30/0201 (2013.01) [H04L 67/535 (2022.05)] | 20 Claims |

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1. A method comprising:
receiving, by a processor from a plurality of client devices, user activity data associated with interactions by a plurality of users with a website displayed on the plurality of client devices, wherein the website comprises a plurality of webpages displayed during a plurality of sessions;
identifying, based on the user activity data, a plurality of user experience indicators;
identifying, based on the user experience indicators, an error on the website;
generating, based on the user experience indicators or the error on the website, an insight associated with the website; and
causing a real-time alert to be displayed on a display device, wherein the real-time alert comprises the error or the insight, wherein the real-time alert comprises a selectable item, wherein activation of the selectable item causes a user interface to be displayed that comprises a visualization of interactions by one of the users with the website during one of the sessions associated with the error or the insight, wherein the visualization of interactions by the one of the users with the website is generated based on the user activity data, wherein the real-time alert is included in an electronic communication that comprises an email, a short message service (SMS), a chat message within a message service system, or any combination thereof.
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