| CPC G06Q 20/10 (2013.01) [G06Q 20/027 (2013.01); G06Q 20/102 (2013.01); G06Q 20/3255 (2013.01); G06Q 20/382 (2013.01)] | 18 Claims |

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1. A method for improving security in an e-commerce transaction between a third party vendor and a customer using Simple Mail Transfer Protocol (SMTP), the method comprising:
receiving an email that contains a token for the e-commerce transaction from a sender, wherein the email is generated in response to the sender activating a mailto link that generates the email containing the token;
decoding the token to form a decoded token, wherein the decoded token identifies the third party vendor and customer email address;
authenticating the sender as the customer based on an email address from which the email is received and the decoded token;
performing the e-commerce transaction when the authenticating is successful and the third party vendor is authorized to generate the token for the e-commerce transaction; and
transmitting a notification to the third party vendor that indicates that e-commerce transaction was successfully processed.
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