US 12,248,856 B2
Method and system for creating a predictive model for targeting web-page to a surfer
Shlomo Lahav, Ramat-Gan (IL); and Ofer Ron, Givatayim (IL)
Assigned to LIVEPERSON, INC., New York, NY (US)
Filed by LIVEPERSON, INC., New York, NY (US)
Filed on May 12, 2023, as Appl. No. 18/196,487.
Application 18/196,487 is a continuation of application No. 17/532,038, filed on Nov. 22, 2021, granted, now 11,763,200.
Application 17/532,038 is a continuation of application No. 15/182,310, filed on Jun. 14, 2016, granted, now 11,263,548, issued on Mar. 1, 2022.
Application 15/182,310 is a continuation in part of application No. 15/091,018, filed on Apr. 5, 2016, abandoned.
Application 15/182,310 is a continuation in part of application No. 14/753,496, filed on Jun. 29, 2015, granted, now 9,396,295, issued on Jul. 19, 2016.
Application 15/182,310 is a continuation in part of application No. 14/582,550, filed on Dec. 24, 2014, granted, now 9,396,436, issued on Aug. 11, 2015.
Application 15/091,018 is a continuation of application No. 14/313,511, filed on Jun. 24, 2014, granted, now 9,336,487, issued on May 10, 2016.
Application 14/753,496 is a continuation of application No. 14/275,698, filed on May 12, 2014, granted, now 9,104,970, issued on Aug. 11, 2015.
Application 14/582,550 is a continuation of application No. 13/563,708, filed on Jul. 31, 2012, granted, now 8,954,539, issued on Feb. 10, 2015.
Application 14/275,698 is a continuation of application No. 13/157,936, filed on Jun. 10, 2011, granted, now 8,762,313, issued on Jun. 24, 2014.
Application 14/313,511 is a continuation of application No. 12/504,265, filed on Jul. 16, 2009, granted, now 8,799,200, issued on Aug. 5, 2014.
Application 13/157,936 is a continuation in part of application No. 12/504,265, filed on Jul. 16, 2009, granted, now 8,799,200, issued on Aug. 5, 2014.
Application 13/563,708 is a continuation of application No. 12/503,925, filed on Jul. 16, 2009, granted, now 8,260,846, issued on Sep. 4, 2012.
Claims priority of provisional application 61/083,551, filed on Jul. 25, 2008.
Claims priority of provisional application 61/083,558, filed on Jul. 25, 2008.
Prior Publication US 2023/0351255 A1, Nov. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06N 20/00 (2019.01); G06F 30/00 (2020.01); G06F 30/20 (2020.01); G06N 5/046 (2023.01); G06Q 30/02 (2023.01)
CPC G06N 20/00 (2019.01) [G06F 30/20 (2020.01); G06N 5/046 (2013.01); G06Q 30/02 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising:
receiving a request to access a web page of a website associated with a content provider;
accessing a set of candidate design attributes for the web page;
generating a set of web-page permutations associated with the web page, wherein a web-page permutation defines visual characteristics of web content presented on the web page, and wherein the visual characteristics are associated with a combination of one or more candidate design attributes;
applying a trained model to the set of web-page permutations to generate a set of predictive values, wherein a predictive value identifies a probability of a user device interacting with the web content defined by a web-page permutation associated with a particular combination of candidate design attributes;
selecting, based on the set of predictive values, an optimized web-page permutation associated with the web page, wherein the optimized web-page permutation defines visual characteristics that are associated with a subset of the set of candidate design attributes;
modifying the web page using the optimized web-page permutation, wherein the modified web page is configured to present the web content having the visual characteristics associated with the subset of candidate design attributes; and
facilitating display of the modified web page on the user device.