US 11,922,459 B2
Systems and methods for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms
Daniel Kang, San Francisco, CA (US); and Ben Bear, San Francisco, CA (US)
Assigned to VUNGLE, INC., San Francisco, CA (US)
Filed by VUNGLE, INC., San Francisco, CA (US)
Filed on Jul. 21, 2021, as Appl. No. 17/382,085.
Application 17/382,085 is a continuation of application No. 14/677,945, filed on Apr. 2, 2015, granted, now 11,100,536.
Claims priority of provisional application 62/089,195, filed on Dec. 8, 2014.
Prior Publication US 2021/0350410 A1, Nov. 11, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0207 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/0255 (2013.01) [G06Q 30/0224 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0275 (2013.01)] 12 Claims
OG exemplary drawing
 
1. A system for improved ad selection, comprising:
a server having processing logic including a hardware processor and the server including a storage medium to store one or more software programs;
an adaptive decision unit coupled to the storage medium, the adaptive decision unit including or being coupled to the processing logic that is configured to execute instructions to:
obtain data of an advertisement (ad) engagement history for a user to indicate engagement with a video ad in-app on a wireless device of the user and device attributes of the wireless device including tracking volume settings of the wireless device during the ad engagement when the user views the video ad on the wireless device, and application (app) engagement history for the user including average session time, frequency, and history for using the application; and
determine an adaptive ad selection decision for at least one relevant video ad served in-app to the wireless device of the user based on the data of the ad engagement history for the user including volume settings of the wireless device during the ad engagement when the user views the video ad on the wireless device, the app engagement history for the user, and whether a network connection of the wireless device has a low bandwidth for a limited set of ad delivery options or a moderate or high bandwidth for providing a full set of ad delivery options to the wireless device, wherein the data is obtained from a third party database that includes ad user data for tracking of a user's interaction and engagement with a software application of the user, a length of time that the software application is installed, an amount of purchases from the software application, and buying patterns in terms of which products or services are purchased and when these products or services are purchased.