US 11,921,800 B2
System and method for segmenting mobile entities based on mobile device signals
Prakash Muttineni, San Ramon, CA (US); Huitao Luo, Fremont, CA (US); Pravesh Katyal, Mountain View, CA (US); Al Rashid, Mountain View, CA (US); Akshay Tilak, Mountain View, CA (US); and Shanshan Tuo, San Jose, CA (US)
Assigned to xAd, Inc., New York, NY (US)
Filed by xAd, Inc., New York, NY (US)
Filed on Feb. 28, 2023, as Appl. No. 18/176,429.
Application 18/176,429 is a continuation of application No. 17/182,212, filed on Feb. 22, 2021, granted, now 11,593,442.
Application 17/182,212 is a continuation of application No. 15/909,894, filed on Mar. 1, 2018, granted, now 10,929,483, issued on Feb. 23, 2021.
Claims priority of provisional application 62/465,812, filed on Mar. 1, 2017.
Prior Publication US 2023/0297630 A1, Sep. 21, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/951 (2019.01); G06F 16/23 (2019.01); G06F 16/25 (2019.01); G06F 16/9538 (2019.01); H04W 4/021 (2018.01); G06N 7/01 (2023.01)
CPC G06F 16/951 (2019.01) [G06F 16/23 (2019.01); G06F 16/25 (2019.01); G06F 16/9538 (2019.01); H04W 4/021 (2013.01); G06N 7/01 (2023.01)] 20 Claims
OG exemplary drawing
 
1. A method for segmenting mobile entities, comprising:
at one or more computer systems coupled to a packet-based network and including or having access to electronic storage media storing therein events associated with mobile entities communicating with the packet-based network using signals, each of the events having one or more features;
determining, for a mobile segment, a plurality of feature gains corresponding, respectively, to a plurality of features related to the mobile segment, wherein a respective feature gain corresponding to a respective feature is related to a respective first probability of finding the respective feature in any of a set of events associated with mobile entities in a first set of mobile entities and a respective second probability of finding the respective feature in any of a set of events associated with mobile entities in a second set of mobile entities;
assigning weights to the plurality of features, wherein the plurality of features include location features corresponding to geo-fences, the location features including one or more first location features each corresponding to at least one geo-fence of a first type, and one or more second location features each corresponding to at least one geo-fence of a second type, and wherein each of the one or more first location features is assigned a weight that is greater than a weight assigned to any of the one or more second location features; and
ranking a plurality of mobile entities to determine a set of mobile entities for the mobile segment, including determining a respective relevance measure for a respective mobile entity based on a plurality of factors, the plurality of factors including the plurality of feature gains, the weights assigned to the plurality of features, and for each particular feature of the plurality of features, frequency of events associated with the respective mobile entity and having the particular feature.