US 12,244,908 B2
Real time feature analysis and ingesting correlated advertisements in a video advertisement
Hemant Kumar Sivaswamy, Pune (IN); Venkata Vara Prasad Karri, Visakhapatnam (IN); Girish Padmanabhan, Pune (IN); and Kamal Kiran Trood Yamala, Visakhapatnam (IN)
Assigned to International Business Machines Corporation, Armonk, NY (US)
Filed by INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US)
Filed on Sep. 15, 2021, as Appl. No. 17/475,554.
Prior Publication US 2023/0077795 A1, Mar. 16, 2023
Int. Cl. H04N 21/81 (2011.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0282 (2023.01); G06Q 50/00 (2012.01); H04N 21/44 (2011.01); H04N 21/472 (2011.01); H04N 21/4788 (2011.01)
CPC H04N 21/812 (2013.01) [G06Q 30/0255 (2013.01); G06Q 30/0277 (2013.01); G06Q 30/0282 (2013.01); G06Q 50/01 (2013.01); H04N 21/44008 (2013.01); H04N 21/44016 (2013.01); H04N 21/47217 (2013.01); H04N 21/4788 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for displaying advertisements, the method comprising:
associating feature metadata with a product video advertisement of a product;
detecting a triggering event during playing of the product video advertisement;
identifying a feature of the product corresponding with a section of the product video advertisement when the triggering event occurred based on the feature metadata, wherein identifying the feature comprises:
extracting an audio portion of the product video advertisement to generate an audio advertisement file,
converting the audio advertisement file into a text file; and
parsing text in the text file to determine the feature of the product being advertised;
responsive to a type of product being undetermined, searching for featured terms within a predetermined dataset and inferring the product being advertised based on a frequency and a particular set of feature keywords found;
determining a second product from a plurality of products that includes the feature of the product based on a ranking of the feature of the product among products in the plurality of products; and
displaying a second product video advertisement of the second product.