US 12,244,885 B2
Personalized content related to content being viewed
Shashank Merchant, Emeryville, CA (US)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by Roku, Inc., San Jose, CA (US)
Filed on Aug. 2, 2023, as Appl. No. 18/364,169.
Prior Publication US 2025/0047924 A1, Feb. 6, 2025
Int. Cl. H04N 21/2668 (2011.01); H04N 21/234 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/431 (2011.01)
CPC H04N 21/2668 (2013.01) [H04N 21/23418 (2013.01); H04N 21/251 (2013.01); H04N 21/25891 (2013.01); H04N 21/431 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer implemented method for generating personalized content, the method comprising:
receiving a request for content for playback on a user device;
scanning the content to identify objects of interest located within the content;
generating a query based on the identified objects of interest and a user profile;
searching, based on the query, content sources for related content;
associating the related content with an occurrence of a corresponding identified object of interest within the content; and
communicating, to the user device, the content and the related content for instantiation through a user interface (UI) of the user device.