US 12,244,882 B2
Assigning synthetic respondents to geographic locations for audience measurement
Michael Sheppard, Holland, MI (US); Edward Murphy, North Stonington, CT (US); Chris Samuel Redino, New York, NY (US); Michael D. Morgan, Bartlett, IL (US); and Jonathan Sullivan, Hurricane, UT (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 21, 2023, as Appl. No. 18/391,695.
Application 18/391,695 is a continuation of application No. 17/947,873, filed on Sep. 19, 2022, granted, now 11,889,136.
Application 17/947,873 is a continuation of application No. 17/195,306, filed on Mar. 8, 2021, granted, now 11,451,844, issued on Sep. 20, 2022.
Application 17/195,306 is a continuation of application No. 16/596,261, filed on Oct. 8, 2019, granted, now 10,945,013, issued on Mar. 9, 2021.
Application 16/596,261 is a continuation of application No. 15/799,646, filed on Oct. 31, 2017, granted, now 10,448,074, issued on Oct. 15, 2019.
Prior Publication US 2024/0267577 A1, Aug. 8, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/442 (2011.01); H04N 21/25 (2011.01)
CPC H04N 21/25841 (2013.01) [H04N 21/25883 (2013.01); H04N 21/2668 (2013.01); H04N 21/44222 (2013.01); H04N 21/252 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
associating demographic features of panelists of geographic locations as demographic features of subscribers in a subset of the geographic locations;
based on parameters representative of the demographic features of the subscribers, modeling a plurality of probabilities corresponding to the subscribers being associated with respective ones of the geographic locations, wherein the modeling comprises:
calculating values of the parameters based on a first function that combines the parameters with values of the demographic features of the subscribers and a second function that combines the parameters with aggregate values of the demographic features associated with the respective ones of the geographic locations; and
determining the plurality of probabilities that respective ones of the subscribers are associated with respective ones of the geographic locations.