| CPC G08B 6/00 (2013.01) [B60N 2/0027 (2023.08); B60N 2/0273 (2023.08); B60N 2/0277 (2023.08); B60N 2/20 (2013.01); B60N 2/5678 (2013.01); B60N 2/90 (2018.02); B60N 2/976 (2018.02); B60N 2/003 (2023.08); B60N 2/0268 (2023.08); B60N 2210/20 (2023.08); B60N 2210/26 (2023.08); B60N 2210/40 (2023.08); B60N 2220/10 (2023.08); B60N 2220/20 (2023.08)] | 16 Claims |

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1. An apparatus for controlling a vehicle seat, the apparatus comprising:
a vehicle seat installed in a vehicle and comprising a seat back and a neck pillow;
a detector for detecting vehicle information and seat information; and
a processor connected to the vehicle seat and the detector,
wherein the processor is configured to:
determine a vehicle state and a seat sitting posture based on the vehicle information and the seat information;
analyze a sound being reproduced in the vehicle;
determine a haptic pattern and a haptic pressure based on the vehicle state, the seat sitting posture, and an analysis of the sound; and
control the seat back and the neck pillow, based on the determined haptic pattern and haptic pressure, to provide a haptic effect; and
wherein the processor is further configured to:
select a climax of the sound;
select the haptic pressure based on the sound, and
determine a haptic timing based on the selected climax and haptic pressure.
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