US 12,243,179 B2
Interactive digital advertising within a virtual experience
Palak Chokshi, San Ramon, CA (US)
Assigned to Roblox Corporation, San Mateo, CA (US)
Filed by Roblox Corporation, San Mateo, CA (US)
Filed on Jul. 15, 2022, as Appl. No. 17/865,746.
Prior Publication US 2024/0020936 A1, Jan. 18, 2024
Int. Cl. G06T 19/00 (2011.01); G06Q 20/36 (2012.01); G06Q 30/0601 (2023.01); G06T 19/20 (2011.01); G06V 20/64 (2022.01); G06F 3/0482 (2013.01)
CPC G06T 19/20 (2013.01) [G06Q 20/36 (2013.01); G06Q 30/0643 (2013.01); G06V 20/64 (2022.01); G06F 3/0482 (2013.01); G06T 2200/24 (2013.01); G06T 2210/16 (2013.01); G06T 2219/2012 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method of digital advertising within a virtual experience provided by a virtual experience platform, the method comprising:
receiving virtual experience content associated with a virtual experience, the received virtual experience content including at least one virtual item that is useable to alter an appearance of an avatar within the virtual experience;
presenting the received virtual experience content within the virtual experience in a virtual user engagement station, wherein the virtual user engagement station is displayed within the virtual experience, and wherein the virtual user engagement station includes a base virtual member configured to display the at least one virtual item and a threshold radius defined from the base virtual member extending radially outward within the virtual experience;
receiving indication that a first avatar associated with a first user identifier (ID) is within the threshold radius;
altering an appearance of the virtual user engagement station responsive to the received indication;
after the altering, receiving a request from the first user ID to engage with the at least one virtual item;
responsive to receiving the request, displaying the at least one virtual item as being worn by the first avatar associated with the first user ID;
receiving second indication that the first avatar is beyond the threshold radius; and
responsive to the second indication, displaying the first avatar and the at least one virtual item as being removed from being worn by the first avatar.