| CPC G06Q 30/0631 (2013.01) [G06F 3/04847 (2013.01); G06Q 30/0253 (2013.01); G06Q 99/00 (2013.01); G06F 3/0482 (2013.01); G06Q 20/34 (2013.01); G06Q 30/0251 (2013.01); H04B 1/3827 (2013.01)] | 11 Claims |

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1. A method of managing a digital reputation of a user, the method comprising:
collecting, via a portable electronic device, information identifying at least one item for purchase,
wherein the information identifying the at least one item is collected by at least one of: scanning a bar code on the at least one item, obtaining a photo of the at least one item, or collecting contents of a shopping cart including the at least one item;
providing, to at least one server, the information identifying the at least one item for purchase, wherein the at least one server determines a digital reputation score indicative of an effect of the at least one item on a digital reputation of the user;
receiving the digital reputation score indicative of the effect of the at least one item on the digital reputation of the user; and
displaying, on the portable electronic device, the digital reputation score.
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