US 12,243,078 B2
Method for displaying contents and digital display system
Carrie Ward, St Albans (GB); Ludovic Menard, Nîmes (FR); Borahn Tarridec, London (GB); and Andrew Block, London (GB)
Assigned to VIOOH LIMITED, London (GB)
Filed by VIOOH LIMITED, London (GB)
Filed on Feb. 24, 2022, as Appl. No. 17/680,206.
Application 17/680,206 is a continuation in part of application No. 17/469,381, filed on Sep. 8, 2021, granted, now 11,954,703.
Prior Publication US 2022/0188875 A1, Jun. 16, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/0275 (2013.01) [G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0251 (2013.01)] 52 Claims
OG exemplary drawing
 
1. A computer implemented method for displaying contents from advertisement campaigns on digital displays belonging to an Out Of Home inventory, the computer implemented method including:
providing to a computer system, campaign data for a set of at least one specific advertisement campaign;
allocating to the set of at least one specific advertisement campaign, by said computer system, planned bookings for certain time periods and for digital displays of a specific set of digital displays from the Out Of Home inventory to fit the campaign data, for displaying contents from the set of at least one specific advertisement campaign on the digital displays of said specific set of digital displays during said time periods, said contents having durations respectively shorter than said time periods, at least some of the digital displays of said Out Of Home inventory having, at least for some time periods, an available share of time remaining for unplanned bookings;
electronically dispatching to the specific set of digital displays, content data related to said contents from said set of at least one specific advertisement campaign;
and playing said contents by said digital displays of said specific set of digital displays during said time periods,
wherein said computer system also selects, by a real-time bidding process, unplanned bookings for programmatic contents to fill-in at least partially said available share of time remaining for unplanned bookings,
wherein said computer system has forecasts of unplanned bookings demand, including the quantity of bids and the corresponding bid prices for the respective digital display of said Out Of Home inventory and the different time periods,
and wherein said forecasts of unplanned bookings demand are taken into account by said computer system in allocating planned bookings for said set of at least one specific advertisement campaign.