US 12,243,074 B2
Electronically generated promotional structure deployment
Julian Van Erlach, Walnut, CA (US); and Andreas Andrea, Los Angeles, CA (US)
Assigned to FABFITFUN, INC., Los Angeles, CA (US)
Filed by FabFitFun, Inc., Los Angeles, CA (US)
Filed on Oct. 26, 2022, as Appl. No. 17/973,614.
Application 17/973,614 is a continuation in part of application No. 17/899,972, filed on Aug. 31, 2022, granted, now 11,699,170.
Application 17/899,972 is a continuation of application No. 17/451,840, filed on Oct. 22, 2021, granted, now 11,468,473, issued on Oct. 11, 2022.
Prior Publication US 2023/0130848 A1, Apr. 27, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06K 1/12 (2006.01); G06K 19/07 (2006.01); G06Q 10/083 (2023.01); G06Q 10/0833 (2023.01); G06Q 30/0201 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); G09F 3/00 (2006.01); G06Q 10/087 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0255 (2013.01) [G06K 1/121 (2013.01); G06K 19/0723 (2013.01); G06Q 10/0833 (2013.01); G06Q 10/0838 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0275 (2013.01); G09F 3/0297 (2013.01); G06Q 10/087 (2013.01); G06Q 30/0276 (2013.01)] 31 Claims
OG exemplary drawing
 
1. A server of a system comprising a processor coupled to a computer-readable memory unit, the memory unit comprising instructions that when executed by the processor implements an electronically generated promotion configuration and deployment method, said method comprising:
cross referencing with respect to a recipient demographic profile of at least one package recipient, by the processor, promotional attributes with the at least one package recipient, wherein the recipient demographic profile comprises one or more items selected from the group consisting of a category of purchases by the at least one package recipient, a frequency of purchases by the at least one package recipient, a value of purchases by the at least one package recipient, an estimated home value of the at least one package recipient, an estimated income of the at least one package recipient, address data of the at least one package recipient, time series and rate of change data associated with the at least one package recipient, responses by the at least one package recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by the at least one package recipient, responses by the at least one package recipient to previous digital promotions unrelated to current package shipments, and combinations thereof;
electronically generating, by the processor for the client with respect to the at least one package recipient, at least one visible promotional structure associated with the promotional attributes;
embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one package recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of at least one package, an email, and a Short Messaging Service (SMS) text message; and
deploying, by the processor to a destination associated with the at least one package recipient, the at least one visible promotional structure to the at least one package recipient, said destination being selected from the group consisting of a user interface receiving package tracking number-associated information, an email address of the at least one package recipient, and a device of the at least one package recipient receiving a digital communication.