US 12,243,071 B1
Systems and methods for delivering targeted benefits to mobile devices
Ricardo Larroudé, New York, NY (US)
Assigned to Larroude Inc., New York, NY (US)
Filed by Larroude Inc., New York, NY (US)
Filed on Mar. 18, 2024, as Appl. No. 18/608,384.
Application 18/608,384 is a continuation of application No. 17/534,188, filed on Nov. 23, 2021.
Claims priority of provisional application 63/117,770, filed on Nov. 24, 2020.
Int. Cl. G06Q 30/00 (2023.01); G06K 7/10 (2006.01); G06K 7/14 (2006.01); G06K 19/04 (2006.01); G06K 19/06 (2006.01); G06Q 10/087 (2023.01); G06Q 30/0207 (2023.01); G06Q 30/0214 (2023.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0236 (2013.01) [G06K 7/10297 (2013.01); G06K 7/1417 (2013.01); G06K 19/045 (2013.01); G06K 19/06037 (2013.01); G06Q 10/087 (2013.01); G06Q 30/0214 (2013.01); G06Q 30/0224 (2013.01); G06Q 30/0641 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A computer-implemented method of producing a benefit to a user from a mobile device with a host server, the method comprising:
loading, by one or more processors, a first purchase of a first product by a first user to the host server, wherein (i) the first user is associated with a social influence score, (ii) the first product is associated with one or more identifying features determined using a scannable proprietary tag affixed to the first product, and (iii) the scannable proprietary tag is associated with encoded information to identify the first user, the first product, and a transaction of the first purchase;
displaying, on mobile devices of subsequent users by the host server, (i) the social influence score of the first user, (ii) the first purchase of the first product by the first user, and (iii) the one or more identifying features of the first product;
loading, by the one or more processors, a plurality of subsequent purchases of the first product by a plurality of subsequent users to the host server, wherein the plurality of subsequent purchases is determined through scanning of the scannable proprietary tag affixed to the first product by the plurality of subsequent users;
applying, by the one or more processors, a social influence model to the first user to track the social influence score of the first user for delivering multiple benefits to the first user, wherein the social influence model is based at least on processing tracking data encoded into the scannable proprietary tag to determine (i) the first user and (ii) the plurality of the subsequent users and the tracking data for each of (i) the first purchase and (ii) the plurality of subsequent purchases;
determining, by the one or more processors, the multiple benefits, wherein the determining is based at least on (i) the tracked social influence score of the first user and (ii) ranking up the tracked social influence score each time the scannable proprietary tag is scanned by a subsequent user of the plurality of subsequent users;
delivering, by the host server, the multiple benefits to a user interface (UI) of a mobile device of the first user, wherein the UI is configured to (i) display the multiple benefits to the first user and (ii) provide interactable elements to allow the first user to interact with the multiple benefits; and
displaying, on the mobile device of the first user, at least one benefit of the multiple benefits for interacting with the interactable elements of the UI by the first user.