| CPC G03B 21/2053 (2013.01) [H04N 9/3155 (2013.01)] | 7 Claims |

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1. A projection apparatus that projects an image on a screen based on input data including information on absolute luminance, the projection apparatus comprising:
a peak luminance value acquisition unit configured to acquire a peak luminance value that is a luminance value on the screen when the projection apparatus is set to a predetermined state and when the projection apparatus projects an image on the screen at a maximum output gradation value;
a reference luminance value setting unit configured to set a reference luminance value to be higher than the peak luminance value;
a relation information setting unit configured to set, based on the reference luminance value and the peak luminance value, relation information indicating a relation between an output gradation value and a light output value that is intensity of light for displaying an output image from the projection apparatus;
an output gradation value setting unit configured to set an output gradation value based on the input data and the relation information; and
an output control unit configured to output an image based on the output gradation value generated by the output gradation value setting unit.
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