US 12,241,752 B2
Adjusting a zoom level of a transaction map
Natalie Stormer, Raleigh, NC (US); and Michaela Cestari, Clayton, NC (US)
Assigned to Truist Bank, Charlotte, NC (US)
Filed by Truist Bank, Charlotte, NC (US)
Filed on Oct. 28, 2022, as Appl. No. 17/976,057.
Prior Publication US 2024/0142248 A1, May 2, 2024
Int. Cl. G01C 21/34 (2006.01); G01C 21/36 (2006.01); G06Q 30/0201 (2023.01)
CPC G01C 21/3476 (2013.01) [G01C 21/367 (2013.01); G06Q 30/0201 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A server comprising:
a processor and;
a non-transitory computer-readable medium comprising instructions that are executable by a processing device to cause the processing device to:
adjust a familiarity score associated with a merchant location based on a transaction history associated with the merchant location, wherein the familiarity score indicates a likelihood of a customer being geographically familiar with the merchant location, wherein the transaction history associated with the merchant location includes a time-ordered history of financial transactions executed by the customer at the merchant location, and wherein a magnitude of an adjustment is mediated by a machine-learning algorithm configured to adjust the familiarity score to at least raise or maintain a customer engagement score with a transaction map or reduce zoom level adjustments of the transaction map by the customer;
adjust the familiarity score associated with the merchant location based on location data for a mobile device, wherein the location data includes a time-ordered, duration-specified history of the customer relative to the merchant location, and wherein the magnitude of the adjustment is mediated by the machine-learning algorithm configured to adjust the familiarity score to at least raise or maintain the customer engagement score with the transaction map or reduce the zoom level adjustments of the transaction map by the customer;
select a zoom level of a graphical user interface (GUI), based on the familiarity score, for the transaction map containing the merchant location, wherein the transaction map is a navigational map displaying at least one merchant location as it relates to at least one financial transaction; and
adjust the zoom level of the transaction map based on a user indicated preference to display discounts which would otherwise be obscured by a boundary of the transaction map.