US 11,917,263 B2
Device, method, and graphical user interface for alternative advert system
Wade Bradley, Los Angeles, CA (US); and Shrikesh Karunakaran Pillai, Thousand Oaks, CA (US)
Assigned to Rivit TV, Inc., Los Angeles, CA (US)
Filed by Rivit TV, Inc., Los Angeles, CA (US)
Filed on Oct. 1, 2021, as Appl. No. 17/449,743.
Claims priority of provisional application 63/214,191, filed on Jun. 23, 2021.
Prior Publication US 2022/0417615 A1, Dec. 29, 2022
Int. Cl. H04N 21/81 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/472 (2011.01); H04N 21/475 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/44204 (2013.01); H04N 21/4532 (2013.01); H04N 21/47202 (2013.01); H04N 21/4756 (2013.01)] 22 Claims
OG exemplary drawing
 
1. A method, comprising:
at an electronic device interfacing with an input device and a display:
causing the display to display a first graphical user interface including a plurality of selectable alternative advert (AA) query items, a first graphical user interface element for accepting an offer to watch advert-free content, and a second graphical user interface element for rejecting the offer to watch advert-free content, wherein each selectable AA query item includes at least one of: a brand, a product category, or a product, each selectable AA query item has an affinity score indicating a preference level of a viewer towards the AA query item;
in response to detecting, utilizing the input device, a selection of at least one AA query item among the plurality of selectable AA query items and a selection of the first graphical user interface element by the viewer, determining whether the viewer has signed in; and
in response to determining that the viewer has not signed in, causing the display to display a second graphical user interface including graphical user interface elements for the viewer to sign-in or sign-up.