CPC G06Q 20/4012 (2013.01) [G06Q 20/10 (2013.01); G06Q 20/102 (2013.01); G06Q 20/12 (2013.01); G06Q 20/3267 (2020.05); G06Q 30/0641 (2013.01); G06Q 40/12 (2013.12); G07F 7/1025 (2013.01)] | 20 Claims |
1. A system, comprising:
one or more hardware processors; and
a non-transitory memory storing instructions that when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
receiving, via a network connection, a purchase request to purchase an item from a website, wherein the purchase request is initiated by a selection of a buy button displayed on the website with the item on a user interface of a user device of a user;
determining an account associated with the user;
transmitting, via the network connection, an authentication request to the user device;
transforming, in response to a user interaction of the buy button, the buy button at least in part by including a text entry field in the buy button, wherein a rest of the user interface remains unchanged while the buy button is transformed;
receiving user authentication credentials received through the text entry field, the user authentication credentials including a user PIN or a password but not billing information; and
processing the purchase request based on the user authentication credentials while the user interface continues to display at least a portion of the website.
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