	US 12,238,372 B2
	Cross-media measurement device and method
Gerardo Lopez Zamudio, Mexico City (MX); and Joanna Drews, Derwood, MD (US)
Assigned to Hyphametrics, Inc., Albany, NY (US)
Filed by Hyphametrics, Inc., Albany, NY (US)
Filed on Jan. 3, 2023, as Appl. No. 18/149,641.
Application 18/149,641 is a continuation of application No. 17/081,866, filed on Oct. 27, 2020, granted, now 11,570,513.
Application 18/149,641 is a continuation of application No. 16/925,029, filed on Jul. 9, 2020, granted, now 10,932,002, issued on Feb. 23, 2021.
Claims priority of provisional application 62/871,789, filed on Jul. 9, 2019.
Prior Publication US 2023/0336814 A1, Oct. 19, 2023
Int. Cl. H04H 60/32 (2008.01); G06N 5/04 (2023.01); G06N 20/00 (2019.01); G06V 10/764 (2022.01); G06V 20/40 (2022.01); H04N 21/258 (2011.01); H04N 21/44 (2011.01); H04N 21/4402 (2011.01); H04N 21/442 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01); G06Q 30/0242 (2023.01); G06Q 30/0272 (2023.01)

CPC H04N 21/44008 (2013.01) [G06N 5/04 (2013.01); G06N 20/00 (2019.01); G06V 10/764 (2022.01); G06V 20/46 (2022.01); G06V 20/48 (2022.01); G06V 20/49 (2022.01); H04N 21/25883 (2013.01); H04N 21/4402 (2013.01); H04N 21/44222 (2013.01); H04N 21/4662 (2013.01); H04N 21/812 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0272 (2013.01); G06V 2201/09 (2022.01)]

20 Claims

1. A method of measuring media content consumption of a plurality of panelists within a household, the method comprising:

providing a content gateway including a plurality of content input ports, a content output port, and a router;

connecting the content gateway to a television via an electronic cable extending between the content output port and the television;

wirelessly connecting a mobile device to the content gateway via the router, the mobile device associated with one of the plurality of panelists;

identifying, at the content gateway, first media content presented on the television during a period of time;

identifying, at the content gateway, a subset of the plurality of panelists within a predefined range of the television during the period of time;

associating the subset of the plurality of panelists with the identified first media content;

identifying, at the content gateway, second media content presented on the mobile device during the period of time;

compiling data associating the subset of the plurality of panelists to the first media content and the television during the period of time, and compiling data associating the one of the plurality of panelists with the second media content and the mobile device during the period of time; and

transmitting the compiled data to a remote server.