| CPC H04N 21/4318 (2013.01) [H04N 21/23424 (2013.01); H04N 21/4316 (2013.01); H04N 21/44213 (2013.01)] | 18 Claims |

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1. A method comprising:
generating for display, on a device associated with a user account, a first media object simultaneously with display of media content, the first media object being distinct from the media content;
identifying a user interface interaction with the first media object;
selecting an exclusion set of devices associated with the user account such that a number of the devices of the exclusion set of devices is determined based at least in part on a characteristic of the identified user interface interaction with the first media object; and
refraining from causing display of a second media object on each device of the selected exclusion set of devices until an exclusion time period has elapsed.
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