| CPC H04N 21/2368 (2013.01) [H04H 20/28 (2013.01); H04N 21/235 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01); H04N 21/84 (2013.01); H04N 21/8456 (2013.01); H04N 21/85406 (2013.01); H04N 21/8541 (2013.01); H04H 60/73 (2013.01); H04N 21/23424 (2013.01); H04N 21/2668 (2013.01)] | 34 Claims |

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1. A method comprising:
identifying a plurality of media segments of a content item for transmission to a display device;
generating targeting information for transmission to the display device, wherein the targeting information defines a version of the content item formed from two or more of the plurality of media segments and a target audience;
packaging information identifying the plurality of media segments and the targeting information in a package, wherein the package includes different versions of the content item; and
transmitting the package and instructions to unpack the package, the instructions being configured to:
(a) instruct the display device to determine which version of the content item to assemble based on the target audience,
(b) assemble two or more of the plurality of media segments to generate the version of the content item based on the target audience, and
(c) present for display the assembled content item at the display device.
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