US 12,236,458 B2
Avatar-based promotions
Nigel Bradley, Canton, GA (US); Eric Zavesky, Austin, TX (US); James Pratt, Round Rock, TX (US); Ari Craine, Marietta, GA (US); and Robert Koch, Peachtree Corners, GA (US)
Assigned to AT&T Intellectual Property I, L.P., Atlanta, GA (US)
Filed by AT&T Intellectual Property I, L.P., Atlanta, GA (US)
Filed on Jul. 7, 2022, as Appl. No. 17/811,122.
Prior Publication US 2024/0013262 A1, Jan. 11, 2024
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0241 (2023.01); G05B 19/418 (2006.01)
CPC G06Q 30/0277 (2013.01) 20 Claims
OG exemplary drawing
 
1. A system, comprising:
a processor; and
a memory that stores executable instructions that, when executed by the processor of the system, facilitate performance of operations, the operations comprising:
determining promotional content of a promoting party for presentation in conjunction with a first user in an environment;
obtaining a user profile of a second user;
determining, from the user profile of the second user, an output device type of a user device of the second user, wherein the output device type includes at least a virtual reality device or a two-dimensional display device;
selecting, based on the output device type of the user device of the second user, an output format for presentation of information including the promotional content on the user device of the second user, the output format conforming to the output device type of the user device of the second user;
presenting the promotional content via an avatar representing the first user in an environment, wherein the presenting the promotional content comprises presenting the promotional content in one of a virtual reality format or a two-dimensional format, according to the output format, for viewing by the second user according to the output device type of the user device of the second user, the presenting comprising outputting the promotional content in association with the avatar for perception by the second user experiencing the environment, wherein the outputting the promotional content comprises outputting audio signals to a speaker of the system for audible perception of sound by a human participant associated with the second user;
obtaining target user data describing a characteristic of the second user, the characteristic including preferences, likes and dislikes of the second user;
selecting attraction content based on the target user data, wherein the attraction content is selected based on the target user data as an attention-catching element that is meaningful to the second user and is independent of the promotional content, wherein the attraction content is selected to draw attention of the second user to the avatar representing the first user to expose the second user to the promotional content; and
presenting the attraction content in association with the avatar to attract the second user to view the promotional content, wherein the presenting the attraction content comprises presenting the attraction content in the one of the virtual reality format or the two-dimensional format, according to the output format.