US 12,236,452 B2
Advertisement multi-screen collaboration method and device
Lan Mo, Nanjing (CN)
Assigned to Huawei Technologies Co., Ltd., Shenzhen (CN)
Appl. No. 17/794,207
Filed by Huawei Technologies Co., Ltd., Shenzhen (CN)
PCT Filed Jan. 5, 2021, PCT No. PCT/CN2021/070305
§ 371(c)(1), (2) Date Jan. 18, 2023,
PCT Pub. No. WO2021/147661, PCT Pub. Date Jul. 29, 2021.
Claims priority of application No. 202010072820.0 (CN), filed on Jan. 21, 2020.
Prior Publication US 2024/0086966 A1, Mar. 14, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); H04L 67/306 (2022.01); H04W 4/02 (2018.01); H04W 4/06 (2009.01); H04W 4/23 (2018.01)
CPC G06Q 30/0255 (2013.01) [G06Q 30/0242 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01); H04L 67/306 (2013.01); H04W 4/026 (2013.01); H04W 4/06 (2013.01); H04W 4/23 (2018.02)] 14 Claims
OG exemplary drawing
 
1. An advertisement multi-screen collaboration method, wherein the method comprises
playing, by an advertising device, a first advertisement;
broadcasting, by the advertising device, a wireless signal, wherein the wireless signal comprises an identifier of the first advertisement and bearing information of the advertising device, and wherein the bearing information indicates a position and an orientation of the advertising device;
receiving, by a first terminal, the wireless signal;
determining, by the first terminal, based on the bearing information in the wireless signal, based on a position and a movement direction of the first terminal, and based on a preset exposure duration, that the first advertisement played by the advertising device is effectively exposed to a user of the first terminal;
sending, by the first terminal, an effective exposure event to a server, wherein the effective exposure event comprises a unified identity and the identifier of the first advertisement, and wherein the unified identity corresponds to the user of the first terminal;
receiving, by the server, the effective exposure event, and updating, based on the effective exposure event, a historical preference of the user corresponding to the unified identity, wherein the updated historical preference indicates that the user is interested in the first advertisement;
sending, by the first terminal, a first advertisement request to the server, wherein the first advertisement request comprises the unified identity and a first advertisement slot identifier, and wherein the first advertisement request requests an advertisement resource;
receiving, by the server, the first advertisement request;
obtaining, by the server, the updated historical preference corresponding to the unified identity; and
sending, by the server, a first advertisement response to the first terminal based on the updated historical preference; and
receiving, by the first terminal, the first advertisement response, wherein the first advertisement response comprises an advertisement resource of a second advertisement, and wherein the second advertisement and the first advertisement have a same advertising campaign.