US 12,235,890 B2
Using tracking pixels to determine areas of interest on a zoomed in image
Chih-Hsiang Chow, Coppell, TX (US); and Andrew Chouman, Northville, MI (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Jan. 7, 2022, as Appl. No. 17/571,056.
Prior Publication US 2023/0222154 A1, Jul. 13, 2023
Int. Cl. G06Q 30/02 (2023.01); G06F 16/535 (2019.01); G06F 16/58 (2019.01); G06F 16/583 (2019.01); H04L 67/50 (2022.01)
CPC G06F 16/535 (2019.01) [G06F 16/583 (2019.01); G06F 16/5866 (2019.01); H04L 67/535 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A computer implemented method comprising:
receiving, from an external device by one or more computing devices, an image and metadata associated with the image;
generating, by the one or more computing devices, an intensity map of a grayscale vector corresponding to the image, the intensity map representing changes of detected intensity within the image;
placing, by the one or more computing devices, an HTML code snippet at a coordinate location within the image, the code snippet being configured to cause output of a browsing activity tracking data, the coordinate location corresponding to a detected change in the grayscale vector, and the coordinate location being identified by a range of x, y coordinates within the image;
rendering, by the one or more computing devices, an interactive page on a user interface, the interactive page including the image and the metadata associated with the image;
detecting, by the one or more computing devices, a browsing activity associated with the image;
activating, by the one or more computing devices, the HTML code snippet in response to detecting the browsing activity at the coordinate location;
correlating, by the one or more computing devices, the code snippet output with the metadata to generate image browsing track data; and
generating, by the one or more computing devices, a user browsing profile including the image browsing track data.