US 11,909,988 B2
Systems and methods for multiple bit rate content encoding
Akshay Chetan Shah, Mumbai (IN); and Padmassri Chandrashekar, Bangalore (IN)
Assigned to ROVI GUIDES, INC., San Jose, CA (US)
Filed by Rovi Guides, Inc., San Jose, CA (US)
Filed on Feb. 16, 2021, as Appl. No. 17/176,503.
Application 17/176,503 is a continuation of application No. 16/438,784, filed on Jun. 12, 2019, granted, now 10,951,902.
Prior Publication US 2021/0195211 A1, Jun. 24, 2021
Int. Cl. H04N 19/146 (2014.01); H04N 19/166 (2014.01); H04N 19/167 (2014.01); H04N 19/172 (2014.01)
CPC H04N 19/167 (2014.11) [H04N 19/146 (2014.11); H04N 19/166 (2014.11); H04N 19/172 (2014.11)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
accessing user preference information to identify a preferred team;
determining a preferred color based on the preferred team;
accessing, by a server, a content item comprising a plurality of frames for transmission to a device associated with a user profile;
analyzing, by the server, a frame of the plurality of frames to identify:
(a) a first portion of the frame that includes the preferred color identified by assessing the user preference information, and
(b) a second portion of the frame that does not include the preferred color;
encoding, by the server, the frame by allocating a higher number of bits to the first portion of the frame that includes the preferred color and a lower number of bits to the second portion of the frame that does not include the preferred color; and
transmitting, by the server, the encoded frame for display to the device associated with the user profile.