US 11,908,003 B2
Methods and systems for updating a user interface based on level of user interest
Micah Price, Plano, TX (US); Chi-san Ho, Allen, TX (US); and Yue Duan, Plano, TX (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Aug. 24, 2020, as Appl. No. 17/000,480.
Prior Publication US 2022/0058731 A1, Feb. 24, 2022
Int. Cl. G06Q 40/02 (2023.01); G06Q 30/02 (2023.01); G06Q 30/06 (2023.01); G06Q 40/03 (2023.01); G06F 16/28 (2019.01); G06F 9/451 (2018.01); G06F 16/9535 (2019.01); G06Q 30/018 (2023.01); G06Q 30/0204 (2023.01); G06N 20/00 (2019.01); G06Q 50/26 (2012.01); G06Q 30/0251 (2023.01)
CPC G06Q 40/03 (2023.01) [G06F 9/451 (2018.02); G06F 16/285 (2019.01); G06F 16/9535 (2019.01); G06N 20/00 (2019.01); G06Q 30/0185 (2013.01); G06Q 30/0205 (2013.01); G06Q 50/265 (2013.01); G06Q 30/0269 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for personalizing a visitor experience of an electronic store includes:
receiving, via at least one processor of a system associated with an electronic store, an indication that a visitor has accessed the electronic store via a user device;
generating, via the at least one processor, tracking data indicative of interactions of the visitor with the electronic store via the user device;
inputting the tracking data into a model, and determining, via the at least one processor and by using the tracking data with the model, whether the visitor is in a browsing stage or in a purchasing stage, wherein the model has been trained only using training tracking data from one or more individuals other than the visitor that is for interactions that occurred prior to a point in time at which the one or more individuals obtained a prequalification; and
altering, via the at least one processor, the electronic store based on the determination by one or more of adding, removing, rearranging, re-coloring, highlighting, or de-emphasizing one or more interactive features displayed on a user interface of the electronic store, the one or more interactive features including a selectable element that is operable to one or more of: accept or reject a product recommendation; or cause the user device to navigate to a resource for obtaining a pre-qualification, financial information, or an electronic offer on the electronic store for purchase of a product.