	US 11,907,997 B2
	Device, method, and computer-readable media for recommendation networking based on connections, characteristics, and assets using machine learning
Micah Price, The Colony, TX (US); Avid Ghamsari, Carrollton, TX (US); Qiaochu Tang, Frisco, TX (US); Geoffrey Dagley, McKinney, TX (US); and Staeven Duckworth, Oak Point, TX (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Sep. 29, 2021, as Appl. No. 17/488,505.
Prior Publication US 2023/0094236 A1, Mar. 30, 2023
Int. Cl. G06Q 30/06 (2023.01); G06Q 30/0601 (2023.01); G06N 3/04 (2023.01); H04L 51/52 (2022.01)

CPC G06Q 30/0631 (2013.01) [G06N 3/04 (2013.01); G06Q 30/0625 (2013.01); H04L 51/52 (2022.05)]

20 Claims

9. A method comprising:

determining, for a demographic of users, training data indicating:

first connections between a first plurality of users that are members of the demographic,

first characteristics of the first plurality of users that are members of the demographic,

a first plurality of assets purchased by the first plurality of users that are members of the demographic, and

a history of communications between the first plurality of users relating to the first plurality of assets;

training, using the training data, a machine learning model, implemented via an artificial neural network and comprising a plurality of nodes, to:

receive input indicating second connections between a third plurality of users, second characteristics of the third plurality of users, and a second plurality of assets purchased by the third plurality of users, and

output, based on the input, one or more of the third plurality of users, wherein training the machine learning model comprises modifying, based on the training data, a weight between at least two of the plurality of nodes such that, when provided at least a portion of the training data, the machine learning model outputs one of the first plurality of users based on the first connections, the first characteristics, and the first plurality of assets;

determining purchase intention data that indicates an intention of a first user to acquire a type of asset by collecting web activity data by monitoring web browsing activity of the first user, wherein the purchase intention data indicates:

characteristics of the first user, and

preferences of the first user corresponding to the type of asset;

determining social networking data that comprises a plurality of associations between a second plurality of users;

determining purchase history data indicating one or more purchases, of one or more assets associated with the type of asset, made by the second plurality of users;

processing the purchase history data to identify one or more merchants where the second plurality of users purchased the one or more assets;

inputting, to an input node of the plurality of nodes of the trained machine learning model, input data comprising:

the purchase intention data,

an indication of the one or more merchants,

the social networking data, and

the purchase history data;

determining output from an output node of the plurality of nodes of the trained machine learning model that comprises at least one second user of the second plurality of users, wherein the at least one second user has purchased a second asset that is the type of asset;

generating, for the at least one second user, a notification prompting the second user to contact the first user regarding the intention of the first user to acquire the type of asset; and

causing the notification to be transmitted to the second user.