US 11,907,970 B2
Control system based on viewable attention
Seph Zdarko, San Carlos, CA (US); Ryan Lei Hin Chan, San Francisco, CA (US); and David Alexander Grant, San Francisco, CA (US)
Assigned to Quantcast Corporation, San Francisco, CA (US)
Filed by Quantcast Corporation, San Francisco, CA (US)
Filed on Feb. 6, 2023, as Appl. No. 18/165,215.
Application 18/165,215 is a continuation of application No. 17/688,203, filed on Mar. 7, 2022, granted, now 11,574,338.
Application 17/688,203 is a continuation of application No. 16/995,169, filed on Aug. 17, 2020, granted, now 11,270,336, issued on Mar. 8, 2022.
Application 16/995,169 is a continuation of application No. 15/083,146, filed on Mar. 28, 2016, granted, now 10,748,179, issued on Aug. 18, 2020.
Prior Publication US 2023/0186345 A1, Jun. 15, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0241 (2023.01); G06Q 30/0272 (2023.01)
CPC G06Q 30/0249 (2013.01) [G06Q 30/0272 (2013.01); G06Q 30/0277 (2013.01)] 27 Claims
OG exemplary drawing
 
1. A method comprising:
receiving a proportional exposure cap corresponding to a content of an advertising campaign, the proportional exposure cap comprising a fraction;
responsive to receiving, from an advertising platform, at a first receipt time after a beginning of a time window and before an end of the time window, a notification of availability of a first opportunity to expose a first recipient to the content:
determining, with respect to a first period of time from the beginning of the time window to the first receipt time, a consumed advertising content provided to the recipient;
determining a predicted total advertising content for the time window, the predicted total advertising content comprising an estimate of all advertising content which will be provided to the recipient in the time window;
determining a proportional predicted total advertising content by multiplying the predicted total advertising content by the proportional exposure cap;
determining the difference between the proportional predicted total advertising content and the consumed advertising content; and
responsive to determining that the proportional predicted total advertising content is greater than the consumed advertising content:
sending a first response to the advertising platform comprising instructions to provide the content to the recipient.