| CPC H04W 4/021 (2013.01) [H04W 4/025 (2013.01); H04W 12/06 (2013.01); H04W 40/244 (2013.01); H04W 60/00 (2013.01); H04W 64/003 (2013.01)] | 21 Claims |

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1. A computing platform, comprising:
at least one processor;
a communication interface communicatively coupled to the at least one processor; and
memory storing computer-readable instructions that, when executed by the at least one processor, cause the computing platform to:
receive, from a mobile device of a user, a request to generate a first geo-fenced area, the first geo-fenced area including a virtual border surrounding an area identified as a trusted zone;
generate the first geo-fenced area having a predetermined size, wherein the predetermined size and a shape of the first geo-fenced area are adjustable by a user via an application executing on the mobile device of the user, wherein the first geo-fenced area includes a first geographic location of a first retail entity;
generate, based on the generated first geo-fenced area, a second geo- fenced area including a second geographic location of the first retail entity, wherein the user may be automatically authenticated in the second geo-fenced area;
receive, from the mobile device of the user, first location data associated with a location of the mobile device within the second geo-fenced area; and
automatically perform at least one of: authenticating the user and authorizing processing a requested event, based on the first location data including the location of the mobile device within the second geo-fenced area.
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