| CPC H04N 21/8545 (2013.01) [G06F 16/635 (2019.01); G06F 16/686 (2019.01); G06Q 10/00 (2013.01); G06Q 30/00 (2013.01); H04N 21/44 (2013.01); H04N 21/44209 (2013.01); H04N 21/4532 (2013.01); H04N 21/482 (2013.01); H04N 21/4722 (2013.01)] | 15 Claims |

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1. A method implemented by one or more processors, the method comprising:
accessing data, the data generated as a result of one or more interactions of a user with one or more client devices;
determining, based on the data, that a particular musical artist is of interest to the user;
determining that a particular song is an entity of interest to the user, wherein determining that the particular song is the entity of interest to the user is based on determining that the particular musical artist is of interest to the user and is based on determining that the particular song is by the particular musical artist;
identifying a plurality of candidate streaming channels;
selecting a subset of the candidate streaming channels based on corresponding information, for each of the candidate streaming channels, that is specific to both the candidate streaming channel and to the particular song;
generating interactive content that identifies the particular song, and that presents only the candidate streaming channels of the subset, wherein each of the candidate streaming channels of the subset can be interacted with to initiate playback of the particular song via the candidate streaming channel;
providing the interactive content for presentation to the user via a given client device of the user;
receiving an interaction with the interactive content, the interaction being via a user interface device of the given client device and being directed to a particular streaming channel of the candidate streaming channels; and
in response to the interaction, initiating streaming of the particular song via the particular streaming channel.
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