| CPC H04N 21/44218 (2013.01) [G06F 16/40 (2019.01); H04H 20/38 (2013.01); H04H 60/56 (2013.01); H04H 60/80 (2013.01); H04N 21/23113 (2013.01); H04N 21/252 (2013.01); H04N 21/4126 (2013.01); H04N 21/41265 (2020.08); H04N 21/431 (2013.01); H04N 21/4334 (2013.01); H04N 21/4532 (2013.01); H04N 21/458 (2013.01); H04N 21/47217 (2013.01); H04N 21/4821 (2013.01); H04N 21/83 (2013.01); H04N 21/845 (2013.01)] | 20 Claims |

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1. A method comprising:
detecting interruption of a first media asset being consumed by a first and a second user on a first device associated with the first user, wherein the interruption is caused by displaying of a second media asset that is selected by the second user via an interactive feature;
determining the genre of the second media asset;
determining an attention threshold related to the genre of the second media asset, wherein the attention threshold is associated with the first user's prior consumption of media assets from the same genre of the second media asset;
comparing the determined attention threshold to a current amount of time the second media asset has been displayed on the first device; and
in response to determining the current amount of time the second media asset has been displayed on the first device exceeds the attention threshold, prompting the second user with a selectable option to transfer the interactive feature from the first device to a second device.
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