| CPC H04N 21/2187 (2013.01) | 18 Claims |

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1. A method of catering to consumer interest for branded articles comprising:
analyzing an element of user information from a first set of multiple users, where the element of user information includes opinion information provided during the occurrence of an event at a physical location, and where the opinion information indicates a preference for a participant in the event;
performing the analyzing of the element of user information near the time that the event is occurring;
promoting a branded article to a first user from the first set of multiple users, where the branded article has a branding related to the preference indicated by the first user.
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