| CPC H04L 67/535 (2022.05) [H04L 12/4641 (2013.01); H04L 41/0893 (2013.01); H04L 67/1001 (2022.05); H04L 67/133 (2022.05); H04L 67/306 (2013.01)] | 20 Claims |

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1. A computer-implemented method comprising:
receiving, by an on-premises network, an executable code corresponding to one or more cloud-based services;
configuring, by the on-premises network, a private pixel server and a first-party profile database within the on-premises network, based on the executable code, to track interactions between a web server associated with the on-premises network and one or more users within the on-premises network, wherein tracking the interactions enables the first-party profile database to:
collect first-party user data corresponding to each user of the one or more users within the on-premises network; and
generate a virtual private cloud that is accessible by the one or more users with the on-premises network;
storing, by the on-premises network, the first-party user data in the virtual private cloud;
accessing, by the on-premises network, the virtual private cloud to select portions from the first-party user data for which the one or more users have provided consent, wherein the consent enables the selected portions to be uploaded to a cloud-based network;
transmitting, by the on-premises network, the selected portions of the first-party user data to the cloud-based network;
receiving, by the on-premises network from the cloud-based network, third-party user data corresponding to the selected portions of the first-party user data;
enriching, by the on-premises network, the first-party user data with the received third-party user data; and
processing, by the on-premises network, the enriched first-party user data within the on-premises network.
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