US 12,231,319 B2
Fusing online media monitoring data with secondary online data feeds to generate ratings data for online media exposure
Arun Ramaswamy, Tampa, FL (US); and Jan Besehanic, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jul. 24, 2023, as Appl. No. 18/357,343.
Application 18/357,343 is a continuation of application No. 16/870,597, filed on May 8, 2020, granted, now 11,757,749.
Application 16/870,597 is a continuation of application No. 14/506,282, filed on Oct. 3, 2014, granted, now 10,652,127, issued on May 12, 2020.
Prior Publication US 2024/0031269 A1, Jan. 25, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/00 (2019.01); G06F 16/48 (2019.01); G06F 16/955 (2019.01); G06Q 30/02 (2023.01); H04L 43/106 (2022.01)
CPC H04L 43/106 (2013.01) [G06F 16/489 (2019.01); G06F 16/955 (2019.01); G06Q 30/02 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An audience measurement computing system to monitor streaming media exposure, the audience measurement computing system comprising:
at least one processor; and
memory having stored therein machine-readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations comprising:
accessing first data entries from a first data source based on a first media identifier, the first data entries associated with first streaming media that was accessed via a group of media devices, the first media identifier corresponding to the first streaming media, respective ones of the first data entries including the first media identifier and corresponding timestamps that indicate when the first streaming media was accessed via respective ones of the media devices in the group of media devices;
determining, based on the first data entries, values of a time varying audience of the first streaming media;
accessing, via a network, second data entries from a second data source associated with current event information;
aligning, based on the timestamps, the second data entries with the values of the time varying audience of the first streaming media; and
determining ratings data that correlates changes in the values of the time varying audience of the first streaming media with the current event information.