US 12,229,806 B2
Expandable content items for presenting additional content
Amy Wu, Sunnyvale, CA (US); Brandon Murdock Pearcy, San Francisco, CA (US); Nathan Peter Lucash, San Francisco, CA (US); Jun Xu, Shanghai (CN); Yi Zhang, Sunnyvale, CA (US); and Zhen Yu, Shanghai (CN)
Assigned to GOOGLE LLC, Mountain View, CA (US)
Filed by GOOGLE LLC, Mountain View, CA (US)
Filed on Dec. 27, 2023, as Appl. No. 18/397,230.
Application 18/397,230 is a continuation of application No. 17/584,576, filed on Jan. 26, 2022.
Application 17/584,576 is a continuation of application No. 16/735,268, filed on Jan. 6, 2020, granted, now 11,263,671, issued on Mar. 1, 2022.
Application 16/735,268 is a continuation of application No. 14/921,801, filed on Oct. 23, 2015, granted, now 10,528,988, issued on Jan. 7, 2020.
Application 14/921,801 is a continuation of application No. 13/669,036, filed on Nov. 5, 2012, granted, now 9,177,334, issued on Nov. 3, 2015.
Claims priority of provisional application 61/555,418, filed on Nov. 3, 2011.
Prior Publication US 2024/0152976 A1, May 9, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06F 3/0482 (2013.01); G06F 3/04842 (2022.01); G06F 40/103 (2020.01); G06Q 30/0241 (2023.01); G06T 3/40 (2006.01)
CPC G06Q 30/0277 (2013.01) [G06F 3/0482 (2013.01); G06F 3/04842 (2013.01); G06F 40/103 (2020.01); G06T 3/40 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving, by one or more processors and from a client device, a request for content; and
transmitting, by the one or more processors and over a network to the client device, a first content item and a second content item having a first association with the first content item, and a script for displaying the first content item and the second content item within an information resource, the script including computer-executable instructions configured to cause the client device to:
display the first content item within a content slot having a first size occupying a first region of the information resource;
identify a user interaction associated with the first content item;
expand, responsive to the user interaction associated with the first content item, the content slot from a first size to a second size, the second size occupying the first region and an adjoining second region of the information resource; and
display, responsive to the user interaction associated with the first content item, in the content slot expanded from the first size to the second size, the first content item and the second content item and an actionable object configured to reduce the content slot from the second size to the first size.