US 12,229,792 B1
Systems and methods for matching online searches to in-store purchases
Jeffrey D. Mullen, Pittsburgh, PA (US); and Philip W. Yen, Cupertino, CA (US)
Assigned to Dynamics Inc., Cheswick, PA (US)
Filed by Jeffrey D. Mullen, Pittsburgh, PA (US); and Philip W. Yen, Cupertino, CA (US)
Filed on Jan. 14, 2011, as Appl. No. 13/006,610.
Claims priority of provisional application 61/294,888, filed on Jan. 14, 2010.
Int. Cl. G06Q 30/0207 (2023.01); G06Q 30/0238 (2023.01)
CPC G06Q 30/0222 (2013.01) [G06Q 30/0238 (2013.01); G06Q 30/0239 (2013.01)] 17 Claims
OG exemplary drawing
 
1. A system comprising:
a search engine operable, by a processor, to provide search results to a user in response to a search by the user, at least one of said search results including an incentive code,
a device, wherein said incentive code is enterable into said device, said device being operable to integrate said incentive code into magnetic stripe data and to communicate payment information and said incentive code as a single magnetic stripe data communication to a merchant point-of-sale terminal during a purchase transaction that enables a user of said device to redeem an in-store purchase incentive based on said incentive code, and
a matching settlement provider server that receives said communicated payment information and said incentive code from said merchant point-of-sale terminal, said matching settlement provider server providing said payment information to a card provider identified by the payment information and also providing incentive payment service shares to at least one of a merchant that processed said purchase transaction, said card provider, and a provider of said search engine, based on whether marketing data associated with the purchase is provided to any of said merchant, said card provider, said search engine provider, and said matching settlement provider.