| CPC G06K 7/10366 (2013.01) [G06T 19/006 (2013.01)] | 20 Claims | 

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               1. A system comprising: 
            one or more processors; and 
                computer-executable instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising: 
              obtaining, via a user interface of an application executing on a client device, a definition of an extended reality (XR) tag; 
                  embedding information in the XR tag in accordance with the definition of the XR tag; 
                  obtaining, via the user interface, one or more rules applicable to the XR tag, wherein the one or more rules allow for customizing the information embedded in the XR tag to at least one of other client devices that are accessing the XR tag or users of the other client devices; and 
                  storing data representing the XR tag in a data store. 
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