a motor configured to move print stock from a spool to an associated print head, the print stock having an adhesive surface that is exposed after removal from the spool;

a fixed support configured to support moving print stock along the adhesive surface after removal from the spool, the support including

a substantially planar top support surface proximate the adhesive surface,

a plurality of projections extending from a top support surface and configured to contact the adhesive surface of the moving print stock; and

the plurality of projections being aligned in a plurality of rows substantially perpendicular to a travel direction of the moving print stock and a plurality of columns substantially parallel to the travel direction of the moving print stock, wherein projections on alternate rows are offset from projections on adjacent rows and wherein projections on alternate columns are offset from projections on adjacent columns.