| CPC A63F 13/61 (2014.09) [A63F 13/85 (2014.09); G06Q 30/0272 (2013.01)] | 5 Claims |
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1. An information processing method comprising:
modifying a display screen of a touch panel to display, during a game:
a merchandise advertisement screen; and
an object, within the merchandise advertisement screen, that moves toward a position of a merchandise name displayed on the merchandise advertisement screen;
modifying the display screen, in response to displaying the merchandise advertisement screen, to display a question related to an advertisement content for a merchandise that is different from the game;
receiving an answer to the question from a player of the game;
while displaying the merchandise advertisement screen, obtaining a time duration during which an eye of the player is captured with a camera;
calculating a timing of a touch operation, on a touch sensor of the touch panel, on the object displayed on the display screen of the touch panel;
calculating a degree of scrutinization that indicates a degree to which the player has scrutinized the advertisement content based on:
the time duration that the eye of the player is captured;
the timing of the touch operation on the object, where the degree of scrutinization increases when the touch operation occurs within a predetermined time period from a timing of displaying the object; and
a difference between the timing at which the object reaches the position and the timing at which the answer is received via the object, where the degree of scrutinization increases as the difference decreases;
modifying an information of the player to include a rewarded game content, to be used in the game; and
modifying the display screen to incorporate the rewarded game content into functionality of the game, wherein
an amount or quality of the rewarded game content is proportional to the degree of scrutinization.
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