| CPC H04W 4/06 (2013.01) [H04W 28/0268 (2013.01); H04W 76/12 (2018.02); H04W 76/40 (2018.02)] | 15 Claims |

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1. A method of transmitting and receiving data by a base station (BS) in a wireless communication system, the method comprising:
transmitting traffic to at least one user equipment (UE) connected to the BS via a unicast scheme;
based on information about a number of UEs connected to the BS to use a particular application, a particular service, or a particular session, or information of traffic to be used by the UE, determining whether to switch a transmission scheme of the traffic from the unicast scheme to a broadcast/multicast scheme;
as the broadcast/multicast scheme is determined as the transmission scheme of the traffic, transmitting a message informing that the transmission scheme of the traffic is to be switched; and
when the number of UEs using the particular application, the particular service, or the particular session or the traffic of the UE exceeds a threshold, transmitting, to a core network device, an event subscription message requesting a notification therefor.
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