US 12,225,272 B2
Optimizing insertion points for content based on audio and video characteristics
Yuanyi Xue, Alameda, CA (US); Michael John Bracco, Raleigh, NC (US); Scott Christopher Labrozzi, Cary, NC (US); Christopher Richard Schroers, Uster (CH); and Wenhao Zhang, Beijing (CN)
Assigned to Disney Enterprises, Inc., Burbank, CA (US); and BEIJING YOJAJA SOFTWARE TECHNOLOGY DEVELOPMENT CO., LTD., Beijing (CN)
Filed by DISNEY ENTERPRISES, INC., Burbank, CA (US); and BEIJING HULU SOFTWARE TECHNOLOGY DEVELOPMENT CO., LTD, Beijing (CN)
Filed on Feb. 24, 2023, as Appl. No. 18/174,460.
Application 18/174,460 is a division of application No. 18/041,794, previously published as PCT/CN2022/138617, filed on Dec. 13, 2022.
Prior Publication US 2024/0196066 A1, Jun. 13, 2024
Int. Cl. H04N 21/845 (2011.01); H04N 21/439 (2011.01); H04N 21/44 (2011.01)
CPC H04N 21/8455 (2013.01) [H04N 21/4394 (2013.01); H04N 21/44008 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for inserting additional content into a media program, the method comprising:
determining a plurality of markers corresponding to a plurality of locations within the media program;
for each marker included in the plurality of markers, performing one or more operations to automatically analyze one or more portions of the media program proximate to the marker and determine a set of video characteristics associated with the one or more portions;
for each marker included in the plurality of markers, generating a score based on a weighted combination of the set of video characteristics of the one or more portions proximate to the marker, thereby generating a plurality of scores each corresponding to the one or more portions proximate to each of the plurality of markers; and
inserting the additional content into the media program at one or more markers included in the plurality of markers based on the plurality of scores.