US 12,224,877 B2
Presentation content effectiveness using attraction modeling
Narayana Aditya Madineni, Ferny Hills (AU); Pranab Agarwal, Oxenford (AU); Chia-Le Cheng, Southport (AU); and Jonathan D. Dunne, Dungarvan (IE)
Assigned to INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US)
Filed by INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US)
Filed on Apr. 22, 2022, as Appl. No. 17/660,237.
Prior Publication US 2023/0344665 A1, Oct. 26, 2023
Int. Cl. H04L 12/18 (2006.01); G06Q 10/10 (2023.01); H04L 65/401 (2022.01)
CPC H04L 12/1831 (2013.01) [G06Q 10/103 (2013.01); H04L 12/1822 (2013.01); H04L 65/401 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A computer-based method of determining presentation content effectiveness using attraction modeling, the method comprising:
receiving presentation content from a meeting host during an online collaborative meeting;
capturing one or more actions of one or more users during a display of the presentation content to the one or more users, wherein the one or more actions include an eye movement pattern of the one or more users tracked by an augmented reality (AR) device and a context switching by the one or more users detected by a spike in a utilization of one or more applications, wherein the detected spike in the utilization of the one or more applications includes a spike in opening the one or more applications during a pre-defined timeframe;
determining whether at least one user of the one or more users is distracted from the presentation content based on the at least one user exceeding a threshold distraction level; and
in response to determining the at least one user is distracted from the presentation content, modifying the display of the presentation content for each distracted user in accordance with one or more characteristics associated with each distracted user.