US 12,223,528 B2
Interactive product placement system and method therefor
Christian Briggs, Austin, TX (US); Heath McBurnett, Austin, TX (US); Delfino Galindo, Jr., Laguna Niguel, CA (US); and Freddy Knuth, Euless, TX (US)
Assigned to AiBUY Holdco, Inc., Dallas, TX (US)
Filed by AiBUY Holdco, Inc., Plano, TX (US)
Filed on Apr. 17, 2023, as Appl. No. 18/301,855.
Application 18/301,855 is a continuation of application No. 17/577,164, filed on Jan. 17, 2022, granted, now 11,669,873.
Application 17/577,164 is a continuation of application No. 16/595,149, filed on Oct. 7, 2019, granted, now 11,227,315, issued on Jan. 18, 2022.
Application 16/595,149 is a continuation of application No. 16/034,900, filed on Jul. 13, 2018, granted, now 10,438,249, issued on Oct. 8, 2019.
Application 16/034,900 is a continuation of application No. 14/079,385, filed on Nov. 13, 2013, granted, now 10,055,768, issued on Aug. 21, 2018.
Application 14/079,385 is a continuation of application No. 12/787,505, filed on May 26, 2010, abandoned.
Application 12/787,505 is a continuation in part of application No. 12/363,713, filed on Jan. 30, 2009, granted, now 8,312,486, issued on Nov. 13, 2012.
Claims priority of provisional application 61/024,829, filed on Jan. 30, 2008.
Prior Publication US 2024/0095783 A1, Mar. 21, 2024
Int. Cl. G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0277 (2013.01) [G06Q 30/0251 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A processor-implemented method, comprising:
defining a cue point data structure including cue point metadata that (1) identifies a start point at which an advertising event is to be presented during a presentation of a base media and (2) includes a pointer to data associated with the advertising event;
associating the cue point data structure with the base media; and
sending a signal representing the cue point data structure to a media player such that presenting the base media causes:
a calling cue point to be displayed in a media timeline,
an interactive visual representation of the advertising event indicated by the pointer in the cue point metadata to be displayed in association with the calling cue point while the base media is presented, the interactive visual representation configured to, upon user interaction, perform an executable function associated with the advertising event data, and
an e-commerce transaction of a product or service related to the advertising event to be processed based on user interaction with an object within the visual representation of the advertising event data.