CPC G06Q 30/0266 (2013.01) [G06Q 30/0255 (2013.01); G06Q 30/0271 (2013.01)] | 20 Claims |
1. A system for displaying content within a retail fueling station environment, comprising:
a transaction appliance implemented on a computing system located within the retail fueling station environment and configured to receive vehicle information about a vehicle from a fuel dispenser over a local area network; and
a transaction server implemented on a computing system located remotely outside the retail fueling station environment and configured to:
receive the vehicle information from the transaction application over a wide area network;
process the vehicle information to determine a consumer characteristic of an occupant of the vehicle;
obtain a first content item based on the consumer characteristic for display at the fuel dispenser during a fuel dispensing period; and
obtain a second content item based on the consumer characteristic for display at the vehicle during the fuel dispensing period,
wherein the first content item and the second content item include differences based on the consumer characteristic, the first content item being for display at the fuel dispenser, and the second content item being for display at the vehicle.
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