US 12,223,520 B2
Methods and apparatus to analyze and adjust demographic information
Albert R. Perez, San Francisco, CA (US); and Josh Gaunt, Sunnyvale, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 1, 2023, as Appl. No. 18/526,009.
Application 18/526,009 is a continuation of application No. 18/147,513, filed on Dec. 28, 2022, granted, now 11,869,024.
Application 18/147,513 is a continuation of application No. 17/163,533, filed on Jan. 31, 2021, granted, now 11,551,246, issued on Jan. 10, 2023.
Application 17/163,533 is a continuation of application No. 16/051,055, filed on Jul. 31, 2018, granted, now 10,909,559, issued on Feb. 2, 2021.
Application 16/051,055 is a continuation of application No. 15/420,861, filed on Jan. 31, 2017, granted, now 10,096,035, issued on Oct. 9, 2018.
Application 15/420,861 is a continuation of application No. 14/809,888, filed on Jul. 27, 2015, granted, now 9,582,809, issued on Feb. 28, 2017.
Application 14/809,888 is a continuation of application No. 13/209,292, filed on Aug. 12, 2011, granted, now 9,092,797, issued on Jul. 28, 2015.
Claims priority of provisional application 61/386,543, filed on Sep. 26, 2010.
Claims priority of provisional application 61/385,553, filed on Sep. 22, 2010.
Prior Publication US 2024/0095765 A1, Mar. 21, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0204 (2023.01); G06Q 10/067 (2023.01); G06Q 30/0201 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0204 (2013.01) [G06Q 10/067 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0246 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising:
a processor; and
memory having stored thereon machine-readable instructions that, when executed by the processor, cause performance of operations comprising:
accessing computer-generated impression records, wherein the computer-generated impression records are based on network communications received at a server of a database proprietor from client devices, and wherein the computer-generated impression records are indicative of the client devices accessing media via the Internet;
accessing, from a database of the database proprietor, self-reported demographic data corresponding to user accounts for which the computer-generated impression records are logged, wherein the user accounts are registered with the database proprietor and associated with the client devices;
applying a demographic adjustment model to the self-reported demographic data, wherein the demographic adjustment model is configured to (i) identify one or more of the user accounts for which to adjust corresponding self-reported demographics of the self-reported demographic data and, (ii) based on a comparison of the corresponding self-reported demographics to reference demographics of panelists of an audience measurement entity, adjust the corresponding self-reported demographics to generate adjusted user demographic data; and
assigning the adjusted user demographic data to corresponding computer-generated impression records logged for the one or more of the user accounts.