| CPC G06F 16/9535 (2019.01) [G06F 16/24575 (2019.01); G06F 16/435 (2019.01); G06Q 10/04 (2013.01); G11B 27/34 (2013.01); H04L 51/063 (2013.01); H04L 51/10 (2013.01)] | 20 Claims |

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1. A method of presenting one or more content items to a user of a device comprising a processor, the method comprising:
executing, by the processor, instructions that cause the device to:
examine a personal data set of the user to identify a personal context that describes a relevance of a content item to the user;
store a content item record of (i) the content item and (ii) a personal context annotation of the personal context of the content item to the user; and
present the content item to the user by:
retrieving the personal context annotation of the personal context from the content item record; and
presenting to the user, with the content item, the personal context annotation of the personal context of the content item.
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