| CPC A63F 13/67 (2014.09) [G06F 3/011 (2013.01)] | 13 Claims |

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1. A system for generating interactive content for a user, the system comprising:
an environment identification unit operable to identify a virtual environment for interaction by a user;
an element arrangement unit operable to generate an arrangement of a plurality of elements within the environment in dependence upon one or more parameters, where each element of the plurality of elements represents an object or an artificial intelligence character;
a content modification unit operable to modify the virtual environment so as to include the plurality of elements in the generated arrangement; and
a content rendering unit operable to render one or more images of the modified virtual environment,
wherein one or more of the parameters relate to a determined difficulty associated with the interactive content.
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