| CPC A61M 11/042 (2014.02) [A24F 40/40 (2020.01); A24F 40/10 (2020.01)] | 15 Claims |

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1. An electronic smoking device comprising:
a power supply portion, wherein the power supply portion includes controller circuitry with indicator lights; and
an atomizer/liquid reservoir portion removably coupled to the power supply portion, wherein:
an entirety of the atomizer/liquid reservoir portion is configured and arranged to freely rotate about a longitudinal axis of the electronic smoking device, relative to the power supply portion, in response to a user input,
the rotation of the atomizer/liquid reservoir portion relative to the power supply portion is limited to a particular amount of rotation; and
the controller circuitry is rotatably coupled to the atomizer/liquid reservoir portion, and the controller circuitry is configured and arranged to rotate in response to a rotational input on the atomizer/liquid reservoir portion while the remainder of the power supply portion is static.
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