| CPC H04W 12/08 (2013.01) [H04L 63/0853 (2013.01); H04W 4/80 (2018.02)] | 20 Claims | 

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               1. A system, comprising: 
            one or more hardware processors and memory configured to: 
              determine, by a content consumption device based on device information received at the content consumption device via a wireless interface from an identifying device that the identifying device is within proximity of the content consumption device, wherein the identifying device is distinct from the content consumption device; 
                  determine, at the content consumption device based on device state information received at the content consumption device, a device state of the identifying device; 
                  receive, at the content consumption device, an identifier from the identifying device, wherein the identifier is distinct from the device state information; 
                  determine, at the content consumption device to: 
                  provide content recommendations based on the identifier responsive to: 
                    the determination that the identifying device is within proximity of the content consumption device, and 
                      the determined device state of the identifying device being a valid state; and 
                    ignore the identifier for providing the content recommendations responsive to: 
                  the determination that the identifying device is within proximity of the content consumption device, and 
                      the determined device state of the identifying device being an invalid state; and 
                    responsive to the determination to provide the content recommendations: 
                determine the content recommendations based, at least in part, on historical content access data specific to the identifier; and 
                    provide data indicating the content recommendations for display via the content consumption device. 
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