| CPC H04W 12/069 (2021.01) [H04L 67/306 (2013.01); H04W 8/18 (2013.01); H04W 12/08 (2013.01)] | 20 Claims |

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1. A method comprising:
establishing a first connection with a remote unit, the first connection associated with a subscription in a mobile communication network;
receiving a first request via the first connection to create a User Profile;
determining whether the User Profile is to be linked with a third-party account;
creating the User Profile based on information in the third-party account in response to determining that the User Profile is to be linked with a third-party account, the information in the third-party account including at least one of a User Identifier, user preferences, authentication method and subscription type;
creating the User Profile based on information received from a first device in response to determining that the User Profile is not to be linked with a third-party account, the information received from the first device indicating a selection from pre-defined profiles;
sending to the remote unit via the first connection a Device User Profile, the Device User Profile containing data from the User Profile; and
sending a second request to the mobile communication network to store the User Profile.
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